Categorizing Luxury Cars by Price Points

The demand for luxury cars may have slowed down in the past couple of years due to the economic downturn, but it gradually picked up when the economy started to bounce back. This goes to show that ultra expensive vehicles are still relevant despite diminishing purchasing power or declining wealth. This also means that people pay a premium for prestige, and one way to do this is to buy cars that only the filthy rich can afford. However, just like in the ordinary car category, these expensive cars have their own segments as determined by the car manufacturers themselves.

The categorization is further fuelled by public opinion and critics' no holds barred reviews. In short, the segmentation has evolved based on the perception of the movers and shakers. Automobile manufacturers have created these cars with the wealthy big spenders in mind, and for good reason. There is a niche market so exclusive that it is highly profitable for carmakers.

Unlike in the ordinary car segments, luxury cars are categorized mainly for its price. The higher the price, the more appealing it is to the buyer. Since the cars are not mass produced, they are considered scarce and ownership of the car says so much of the person's stature. Although the price is the main factor, other variables are still being considered, such as engine type, build, design, and other discretionary features not found in ordinary cars. From the exterior alone, the cars already wear the badge of prestige, but the real kicker is the interior with all the built-in features that would make even the Batmobile look drab.

While a car in the $20,000-$30,000 price range may be considered a tad expensive for the common man, it can hardly be categorized as a luxury car. It just barely makes it in the category. A little over that price point is considered an entry-level prestige vehicle. These entry-level wonders elicit enough admiration and attract too much attention, but they are considered lightweights in the luxury car segments. In other words, they are not prestigious enough. After all, some people from the upper middle class can still afford cars in that price range.

It's when the car price reaches the $60,000 to $100,000 price range that the disparity becomes evident. This also quickly separates the rich from the ultra rich. In this price range, high-end vehicles such as Audi, Mercedes Benz, Cadillac, and Jaguar, dominate the scene. And then, of course, there are the ultra luxury cars, which command a sickeningly high price above and beyond the $100,000 mark. Only multimillionaires and billionaires would dare own cars with emblems of Rolls-Royce, Maserati, Aston Martin, Porsche, Lamborghini, and Ferrari, to name a few. They may be in the shape of a limousine, a hatchback, a sports car, or a convertible, but regardless of the form, they sure exude prestige and opulence. Having one or two of these cars parked in the garage already shows that the owner is no ordinary person. He or she can be a Hollywood actor, a sports figure, a tycoon, an heiress, or simply a person with deep pockets.

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Limousine (Limo) an Ideal Luxury Vehicle

Some limousines are owned by persons, mostly are owned by governments to transport senior politicians, by huge companies to transport executives, or by broadcasters to transport guests. Most limousines, however, function as livery vehicles, providing up market competition to taxicabs. The term suggests a vehicle with greater tackle, performance, structure accuracy, soothe, design ingenuity, technological originality, or features that convey brand image, reserve, status, or status or any other optional feature or combination of features. Limousine is very popular, especially during the spring when most social events are being held, such as proms event. Limousines for this type of occasion can help make the entire experience more unique and more impressive, which can be attributed to the aura that limousines seem to radiate. Limousines are known for their stylishness and luxury, which is what people look to combine to the quality and experience of the whole limousine ride. This is most likely one of the main reasons why people are very drawn to limousines whenever they would see one drive by.

Some Extra Features' of Limousine vehicle.

1: Luxury vehicle: Term for a vehicle that provides comfort that which is further than strict necessity in exchange for increased cost to the buyer.

2: Interesting center - Limousine's interior are future to show the utmost possible beauty. It automatically forms a pleasant environment when you footstep into Limousines. The foreign lighting array, exclusive carpet or wooden flooring, and leather interiors make limousines different from all other luxury automobiles. You feel the noble feel of limousine interiors that enhances your touring experience.

3: Seating Array - Seating arrays inside a limousine varies according to the kind and size of Limousine. Limousines are capable to accommodate eight to twenty or twenty-four people easily depend upon the customization. Leather seats and bounty of space available inside a limousine make your traveling experience comfortable.

4: Privacy And Safety - Limousines are regarded as vehicles with maximum level of safety and privacy. You can take happiness in your traveling experience without any involvement. There is a dividing wall between passengers section and drivers section. You can speak to driver with help of a microphone joined in passengers sections.

5: Extraordinary customization - some limos are individually customized for a particular function. Limo rental companies make to order their limousines depending upon the specific requirements of their prospective customers. special limousines used for different occasions like wedding, prom nights, city tours, bachelor or bachelorette party, point-to-point transfer inside city, airport transfer, and corporate needs.

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Rolls Royce's Ghost Model - The Brand New Luxury Variant

The newly launched variant of Ghost model by the ultra-luxury car maker, Rolls Royce has struck a starting price of Rs 3.05 crore in order to tap the growing luxury car market. British company has already announced that Ghost Extended Wheelbase powered by a 6.6 litre petrol engine will be soon available in the markets. Business Development Head at Rolls-Royce India said that demand for luxury cars is growing rapidly in India and they want to tap the market with the launch of this new model.

The company is also anticipating that every third car being sold in India would be the new Ghost Extended Wheelbase, but for the time being they do not want to put a number to it. He also added that although exact numbers cannot be expected for now, but they are very optimistic for this year and so they are strictly working hard to expand the market.

Last year, company sold almost 80 units in the country and now it is planning to expand the network. Additionally, India being one of the major markets for the brand in Asia, it is looking forward to enhance its distribution. Right now, it has only two dealerships, one in Delhi and the other in Mumbai. Apart from company selling Phantom and Ghost in the country, it is also expected to add more dealerships.

Rolls Royce's New Variant

Rolls Royce believes Ghost to be its essence in the simplest and purest form. The extended wheelbase, 2:1 ratio of height of the wheels and short and long overhang in the front and rear end, makes it a perfect drive for all those who want to experience luxury to the most. The exterior design feels absolutely natural and not styled. The finely equipped V-12 engine is whisper-quiet while accelerating, which allows people to revel in the scenery unobtrusively while enjoying the drive. Moreover, this car is well-engineered to make a strong grip with the road, so that during the dynamic drive, occupants can actually luxuriate in the magic carpet drive.

The simple yet contemporary interiors include full grain leather, Blenheim wool carpets and natural wood veneers that leave you with a wonderful experience while entering and exiting the car. With a top speed of 250 km/h and 9.6 ltr of extra urban fuel consumption, you can enjoy a swift and smooth drive. In addition to this, the engine is designed for octane grade 95 fuel, but it can also run on fuel with a minimum octane grade of 91. The Rack and Pinion steering with speed sensitive variable rate power assistance and ventilated discs for front and rear brakes are some added features that are sure to charm you.

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Ford-Lincoln 1930's K-Series V12 Fine Luxury Automobiles

The Lincoln K-Series V12, often referred to simply as "Ford's K Series", were a line of high end luxury cars built by Lincoln Division of the Ford Motor Company during the economic depression of the 1930's. Specifically Lincoln K-Series vehicles were built between 1932 & 1939. It was a case of an ultra-deluxe premium product being delivered and marketing to the automotive market at the wrong time. Perhaps it could be said that there are "always people with money" and its important to have a flagship for your brand - in this case the competition was against the V12 Cadillac road cars - yet still Ford and its Lincoln division struggled valiantly to keep the sales price under the $ 4,000 mark.

The history of the Lincoln K-Series V12 model line goes as such. Mr. Henry Leland had resigned from Cadillac in 1917, just after WW1 ended, and evolved a new car for 1921 which he branded and named "Lincoln". Lincoln was not a part of the Ford empire yet - it was its own entity. This time period in terms of the automotive industry in the US and worldwide was one of "consolidation" where smaller more entrepreneurial auto making firms where gobbled up by larger concerns with more financial, marketing and sales resources. Lincoln was one such entity being acquired by Ford in 1922.

Mr. Henry Ford himself was happy to let the Lincoln division of his company to carry on making small numbers of exclusive for over ten years before the first "Ford-Lincoln" (the Zephyr) was designed. The new management carried on building "Lincoln V8s" for ten years, but in 1932 they announced the splendid and rather exclusive K-Series cars one of which, (specifically the KB model), was given a V12 engine of 7.3 liters.

These cars were beautifully made and were downright impressive rather than just attractive to look at and admire as fixtures of the road. Their quantity-production precision engineering was obvious, but they were simply just one of seven "V12's" on the US auto market in 1932. Hence sales figures were low. Just over 2,000 were sold in the 1933 automotive marketing and sales year. Even though the KA, which had been V8 powered, acquired a smaller edition 6.2 liter V12 in 1933, it alone had a retail sticker price of $ 2,700, which thus put it into the luxury end of the auto market out of reach of what was then considered "rich" ( but impoverished) Americans. Even so there was much interest in the technical details overall.

The chassis and suspension were entirely conventional, but the engine was a mixture of both old and new. Among its technical details were a 65-degree angle between banks (60 degrees was then the norm and would of given perfect balance), side valves and detachable cylinder blocks on a light-alloy crankcase. There was synchromesh in the gearbox (all America was following GM's 1928 example), and a freewheel feature into the setup. Surprisingly brakes were mechanically operated, but they had a vacuum "servo" to assist the driver or chauffeur.

A new model Lincoln was announced in 1934 to replace the original KAs and KBs; this had a slightly smaller engine of 6.8 liters (414 cubic inches), aluminum cylinder heads and a maximum top speed of 100 miles per hour mph. There was yet important restyling a year of two later down the road. Yet sales continued to decline and grind down with the last of the K-Series Lincoln V12s being built and rolling out of Ford-Lincoln production facilities in 1939.

Yet the Lincoln name and exclusive marquee had been established by this product. The Ford designed Lincoln-Zephyr, which carried this prestige brand name which both, was an ultra fast vehicle and filled a lower auto market price niche hit the roads. It began to sell as if were the Ford Mustang of its time. Hence although the Ford-Lincoln K-Series V12 was a case of a magnificent product which emerged against staunch competition and a higher price than most potential customers in its market arena could afford. Yet the Ford-Lincoln K12 V12's set the stage for the foundation and success of the Lincoln division of the giant Ford Motor Company - which served as Ford's high end prestige premium faceplate.

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