Many people throughout the world think the automobile was invented in the United States. True, Henry Ford is generally considered the father of the American automobile, but automobile invention was happening all over the industrialized world. Besides the USA, many other industrialized nations were mass-producing cars as well. Four such countries were Germany, England, Italy, and Japan. Where each country has a vast history in automobile manufacturing, Germany, for all intents and purposes, is arguably the historical leader in all of Europe. Such worldwide names we hear of most often are: Mercedes-Benz, Volkswagen, BMW, Fiat, and Renault. Yet ever so infrequently the name not heard worldwide for the first half of the 20th Century was Audi.
With the German economy still reeling from the First World War, Audi and three other businesses began experiencing financially hard times. So, joining together with four other car companies (Audi/DKI, Horch, and Wanderer), they formed a financial alliance which came to be known as Auto Union. Protected by this business umbrella, each car company continued on its own, eventually sharing product ideas and engineering technology.
During the Second World War, with agreements from new chancellor Adolf Hitler, Auto Union was awarded many government contracts given to businesses to help raise a shattered German economy in hopes of getting the country out of its depression. As Germany entered WWII, Auto Union made thousands of vehicles used by the German government and it's military.
In the post WWII economic boom, Auto Union began again its movement into the world automobile market. Encouraged by worldwide importation marketing techniques, Audi began to carve out a niche for itself in the world automobile marketplace.
Purchased by Volkswagen in 1964, Audi was able to expand its division and its product line. They simply made their re-debut in September 1965 throughout the car world. Since that time, Audi has been a leader in research and development for the car industry. Audi/Volkswagen eventually merged again, this time with Porsche in 2006.
The original trademarked logo, the four inter-twined circles, has nothing to do with the Berlin Olympics of 1936. Rather, it symbolizes the original four automakers that joined together in the 1930s. Today, Audi enjoys worldwide success in automobile manufacturing and advanced technology.
Today, Audi is an automotive leader in luxury cars that provide state-of-the-art safety features and performance characteristics that make it a leader in a fast, aggressive auto market.
Enid Glasgow is an Audi junkie who is never blue when she'd driving her Audi. Purchase Audi parts keeps her cruising along until dawn.
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